Three tools. No email required.
Printable working documents, not lead magnets. Use them, ignore the rest of this site, and the tools still do their job.
The 4D Diagnostic Checklist
Score your company across Diagnose, Decide, Design and Drive. Twenty-odd statements, scored 2, 1 or 0. Be harsh, the value is entirely in the zeros.
The 90-Day Roadmap Template
A roadmap with the fields most roadmaps omit: named owner, dependency, capacity check and the kill criterion that lets you stop without an argument.
The One-Page Strategy Canvas
Winning aspiration, where to play, how to win, capabilities, management systems. If it does not fit on the page, the choices are not sharp enough yet.
Each tool prints cleanly to PDF from your browser. There is no gate, no form and no sequence, a tool that requires an email address before it is useful is marketing wearing a tool costume.
About the tools
What do I do with a bad diagnostic score?
Look at where the zeros cluster rather than at the total. Zeros concentrated in Diagnose means you are executing without knowing the constraint. Concentrated in Drive means the thinking is fine and the cadence is missing. Those are entirely different problems with entirely different fixes, and the pattern is more informative than the number.
Can I use these with my own team?
Yes, freely, including internally and commercially within your own company. The most useful version is having three or four leaders score the diagnostic independently before comparing. Where the scores diverge is usually the more interesting finding.
Scored yourself and did not like it?
Bring the zeros to a thirty-minute audit. That is a faster conversation than most.
A tool that requires your email first is marketing in a tool costume.
These come from the working templates behind the book and the engagements. They are genuinely useful without a consultant attached, which is the only reasonable test of whether a free tool is real.
The commercial logic is not complicated. If you run the diagnostic, find that your zeros cluster in one area, and fix it internally. That is a good outcome, and it costs this practice nothing. If you run it and conclude the problem is larger than an internal fix, you now know that with specificity rather than as a vague unease, and the subsequent conversation is far better than a cold one.
Gating them behind a form would produce a list of email addresses and a worse version of both outcomes.
How to get the most from them
- Score independently, then compare. Three or four leaders complete the diagnostic separately before anyone discusses it. Where the scores diverge is more informative than the average.
- Look at the pattern, not the total. Zeros clustered in Diagnose means executing without knowing the constraint. Clustered in Drive means the thinking is fine and the cadence is missing. Entirely different problems.
- Be harsh. "Partly true" is 1, not 2. The value of the exercise is concentrated in the honest zeros, and a generous score produces a document that tells you nothing.
- Re-run the diagnostic in ninety days. The delta is the only real measure of whether anything changed.